Black Ops 6 Launch Breaks Xbox Game Pass, Call of Duty Records

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Key Takeaways

  • Call of Duty: Black Ops 6 had an exceptional launch, breaking records for the franchise and Xbox Game Pass.
  • Black Ops 6’s day-one launch on Xbox Game Pass Ultimate set an exciting precedent for the subscription service.
  • Microsoft reported Black Ops 6 as the biggest Call of Duty release ever, with increased Game Pass subscriptions.



Xbox parent Microsoft has reportedly revealed that Call of Duty: Black Ops 6 was an unprecedentedly successful launch in the history of the highly decorated franchise and also for Xbox Game Pass. Call of Duty: Black Ops 6 is the 21st entry in the long-running series and was released on October 25, 2024, for PC, PS5, Xbox Series X/S, PS4, Xbox One, and via Xbox Game Pass Ultimate.

Last week, Black Ops 6 became the first Call of Duty game to have a day-one launch on Xbox Game Pass Ultimate, setting an exciting precedent for the subscription service. Despite some technical issues, Call of Duty: Black Ops 6 has mostly fared well since launch, with both its campaign and multiplayer aspects getting praise. In particular, special laurels were given to Black Ops 6‘s campaign mode, an area where the sentiment has long been that Call of Duty titles have fallen short in terms of their story. On the monetary front as well, the game has apparently become an overwhelming success.


Screenshot showcasing Nuketown and Infected gameplay in Black Ops 6

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During Microsoft’s quarterly earnings call, CEO Satya Nadella shared that Black Ops 6 was “the biggest Call of Duty release ever,” as reported by Insider Gaming. He said that the FPS title achieved a new record for “day one players” and for “Game Pass subscriber adds on launch day,” implying that the move to bring Call of Duty day-one on Xbox Game Pass proved beneficial for the subscription service. Apart from attracting new Xbox Game Pass subscribers, Black Ops 6 has also experienced stronger sales than last time, with 60% more copies sold across Steam (PC) and PlayStation year-on-year.


Call of Duty: Black Ops 6 Opens to Record-Shattering Launch


Nadella’s revelations show that the bold move to include the latest game from a high-profile Xbox IP on day one has paid off so far. While the Xbox Game Pass subscriptions have soared to new heights, the sales of the game on non-Xbox platforms have also seen fair growth. The Microsoft chief said that the new approach aligns with Xbox’s strategy of “meeting gamers where they are” by offering them more games on the screens they use the most. Quite clearly, this hearkens back to Xbox chief Phil Spencer’s statement from February, in which he talked about a future where “every screen is an Xbox.”

The positive developments surrounding Black Ops 6‘s launch, especially on Xbox Game Pass, are a good turn of events for both Xbox and the Call of Duty franchise. The skyrocketing subscriptions hint that adding major first-party games to the catalog may actually be a great move after reports of an Xbox Game Pass subscriber growth slowdown appeared earlier. On the other hand, the impressive reception to the new Call of Duty game’s campaign marks a return to form for the franchise when it comes to storytelling.


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